Apple is expected to announce a mixed-reality headset in 2023. Thanks to the iPhone, Apple has a massive 2-billion-person installed base, but convincing customers to purchase a pricey headset could be a challenge. When the tech company released the iPod and Apple Watch, those markets ballooned. Will the AR/VR headset market do the same?
WSJ’s Joanna Stern explains how Apple has changed product markets like music players, smartphones and smartwatches.
0:00 Apple’s effect on product market categories
1:07 The iPod
2:41 The Apple Watch
4:21 Where could the market go?
Tech Things With Joanna Stern
Everything is now a tech thing. In creative and humorous videos, WSJ senior personal tech columnist Joanna Stern explains and reviews the products, services and trends that are changing our world.
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