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Consumer data company Nielsen has released its annual report on Asians in the United States, showing Asians’ “buying power” amounts to $1.2 trillion, despite only comprising 5.6 percent of the population. This comes as Asians have experienced xenophobic attacks during the COVID-19 pandemic. Nielsen Vice President of Strategic Community Alliances Mariko Carpenter discusses the trends as they relate to Asian and Pacific Islander American Heritage Month.
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