YouTube CEO’s Strategy For Winning Creators and Advertisers | WSJ Tech News Briefing

YouTube’s CEO Neal Mohan has a strategy to fill the platform with short videos and TV offerings, as the company faces a growing amount of competition.

WSJ reporter Miles Kruppa joins host Zoe Thomas to explain how Mohan goofs around with content creators and woos advertisers.

0:00 Why Mohan is trying to woo creators
1:56 Mohan’s position before CEO
3:07 How Mohan is dealing with advertisers
4:13 YouTube’s TV-like content
5:23 Mohan’s vision for the company

Tech News Briefing
WSJ’s tech podcast featuring breaking news, scoops and tips on tech innovations and policy debates, plus exclusive interviews with movers and shakers in the industry.

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#YouTube #Creators #WSJ

Keith Jacobs

Keith Jacobs

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