It looks like the Trump clan is up to something big again. This time, they’re tapping into tech-land with their very own Trump devices. There’s a plot twist too, in classic fashion, the Trump phone has a version that comes in—you guessed it—gold. Because, honestly, would you expect anything less from the man whose skyscraper is named after himself? The golden phone seems to be a nod to Trump’s style and maybe a wink at those who said it couldn’t be done. Building this device was no small task, but let’s face it, when has that stopped the Trump team before? They’re determined to give Americans alternatives, just like they did with their own social media and even financial ventures when the mainstream tried to push them out.

On the political side of town, there have been some fireworks—literally and figuratively. Recent celebrations marked the 250th anniversary of the United States Army, wrapped up nicely with a fireworks show and a new class of cadets being sworn in. But not everyone came for the show. Some critics, like Hillary Clinton, couldn’t pass up the chance to throw shade, calling it a low-energy parade and poking fun at its cost. This critique came from the same crowd that dubbed certain rambunctious past protests as “mostly peaceful.” Hypocrisy much? Who knew celebrating the folks that keep America king-free would ruffle so many feathers?

Then there’s the matter of safety. It turns out there have been some unsettling threats against the former president. Reports mention assassination plots that resemble something out of a spy thriller. There’s an ongoing conversation about how close these dangers are getting and whether there’s enough being done to prevent them.

It’s clear the Trump folks are taking on quite a bit, whether it’s crafting smartphones or stirring up the political pot. Through their trials and media tussles, their mantra seems to remain: no kings, a lot of gold, and America first. Whether you love them or not, one thing’s for sure—Trump’s team knows how to keep people talking.