The National Football League quietly confirmed what many Patriots already feared: Bad Bunny will headline the Apple Music Super Bowl LX halftime show at Levi’s Stadium on February 8, 2026. This is not a rumor or social-media chatter — the NFL, Apple Music and Roc Nation announced the booking publicly in late September 2025.
Conservative voices were swift and scathing, and not without reason. BlazeTV’s Jason Whitlock called the pick a provocation to Christian and traditional fans, arguing the league has turned the halftime stage into a platform that mocks our values — an argument he laid out on Glenn Beck’s program and in Blaze commentary.
Let’s be blunt: this wasn’t a neutral, curiosity-driven choice. Roc Nation and Jay?Z have been effectively running the halftime show playbook for years, and Jay?Z himself praised the selection as culturally inspiring — a revealing admission that the decision is run through an ideological gatekeeper with his own agenda. The optics of an NFL-Roc Nation partnership elevating an unapologetically partisan cultural figure are impossible to ignore.
Fans who love the game and the pageantry of an American institution are rightly asking who the NFL is trying to please. Major conservative outlets and commentators have framed this as another move away from core fans toward a global, progressive brand message — and that backlash is not manufactured, it’s real and growing. Those concerns were captured in reporting and reaction pieces published in the wake of the announcement.
There’s also substance behind the anger. Bad Bunny has publicly explained why his U.S. dates have been limited, citing concerns about immigration enforcement and performing for American audiences under current policies, a stance that inevitably politicizes his platform. For many patriotic Americans, the Super Bowl halftime slot is sacrosanct — not a stage for political posturing or virtue signaling.
If the NFL wanted to calm the waters it missed a simple step: listen to the fanbase it depends on. Instead, conservative leaders and influencers are already urging churches and communities to register their displeasure and consider a principled response on Super Bowl Sunday. That call to civic action is a reflection of how culturally charged this one entertainment decision has become.
Make no mistake, this is bigger than one performer. The halftime show has become a deliberate vehicle for branding and activism under Roc Nation’s stewardship, and many conservatives see Jay?Z’s fingerprints on a pattern of “inclusion” that often reads as exclusionary to traditional American values. The league’s leadership must answer whether America’s biggest stage exists to unite Americans or to advance a narrow cultural agenda.
Patriotic fans have earned the right to demand halftime entertainment that celebrates our country without lecturing or alienating the millions who tune in to cheer on their teams. The NFL can either course-correct and respect its broad, conservative-leaning audience, or keep chasing a progressive playbook that will cost it trust and viewership. Hardworking Americans should make their voices heard now, before corporate showrunners write another chapter of cultural drift for the league we love.
