Shaun King Calls Out Media’s Coddling of Shedeur Sanders

Shaun King knows what it takes to be counted on as a young NFL quarterback — he was the Tulane product who was thrust into the starter’s role as a rookie and helped carry the Tampa Bay Buccaneers to the NFC Championship in the 1999 season. His playing days give him the right to call out today’s fawning coverage when he sees it, and he didn’t come on Jason Whitlock’s show to placate pop-culture narratives or protect media favorites.

On Whitlock’s Fearless program, King made a blunt case: the people who reflexively defend Shedeur Sanders at all costs are doing the young man a disservice by insulating him from real accountability. That’s an uncomfortable truth for fans who love storylines and celebrities, but veterans like King understand that growth comes from pressure, correction, and being forced to perform when it matters.

The numbers are part of the story. Shedeur Sanders — the talented son of Hall of Famer Deion Sanders and a household name long before he took an NFL snap — slid all the way to the fifth round of the 2025 draft before the Cleveland Browns finally picked him, a clear market judgment that talent and pedigree don’t buy you a guaranteed high pick. Draft day realities are supposed to humble prospects and sharpen their resolve, not shield them behind celebrity.

Then came the pro debut that had critics licking their chops: Sanders managed only four completions on 16 throws for 47 yards and an interception when thrust into game action, and right now a concussion to starter Dillon Gabriel has handed the rookie another sudden opportunity to lead. Coaches and teams exist to turn potential into production, and the Browns’ coaching staff will be judged on whether they prepare him like every other prospect rather than bend to pressure from boosters, attention-seekers, or headline-hungry pundits.

This is where conservative common sense matters: success is earned, discipline is nonnegotiable, and coddling a celebrity athlete because his father is famous is exactly the sort of entitlement that ruins teams. Whitlock and King are doing the civic duty of the sports world by refusing to let popularity replace merit, and they’re exposing a media ecosystem that too often confuses narrative for achievement.

Hardworking American fans deserve leaders who demand excellence, not feel-good defensiveness that turns promising athletes into poster children for excuses. Shaun King’s message was simple and patriotic in spirit — hold young men to a standard, insist on accountability, and let them earn their place through performance, not pedigree. If the Browns, the media, and Shedeur himself want to quiet the critics, the solution isn’t protection; it’s results.

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Keith Jacobs

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