**Colin Cowherd’s Podcast Powerhouse: The Rise of The Volume**
In the competitive world of sports talk and podcasting, Colin Cowherd is making waves that are hard to ignore. Known for his colorful personality and bold opinions, Cowherd has transitioned from his iconic role on Fox Sports to running his own media company, The Volume. At 3 p.m. every weekday, after wrapping up his show The Herd, he dives into what he refers to as his “NFL general manager job,” running a podcast network that’s turning heads and generating impressive revenue.
Cowherd isn’t just known for his on-air antics; he’s raking in an impressive $16 million per year from Fox Sports and iHeart Media. This financial muscle not only fuels his lifestyle but also powers his ambitions. Unlike many entrepreneurs who seek outside investors, Cowherd has chosen a different path, building The Volume entirely from his own pocket. This approach allows him to maintain full control over his vision and strategy, a rare feat in today’s entertainment landscape.
Since its launch in 2021, The Volume has quickly grown into a podcast network boasting 60 employees and an impressive roster of 25 shows. With notable hosts like Richard Sherman, Fat Joe, and Nick Wright, it delivers a diverse range of content that attracts a broad audience. According to reports, The Volume garners more than 15 million podcast downloads and an astonishing 100 million YouTube views each month. That’s a lot of ears and eyes for a company that’s only just getting started!
In terms of finances, The Volume is more than just a passion project. Forbes estimates it generates around $60 million in revenue annually, with at least $10 million in profits. This impressive figure could make the company worth over $150 million. Surprisingly, even though Cowherd’s own shows are a major draw, they account for less than a third of the total revenue. Every show on the network, he proudly notes, is profitable—a feat not easily achieved in the challenging world of podcasting.
The secret to Cowherd’s success lies in his ability to read the market and execute his strategy efficiently. His partnership with iHeart Media has allowed for rapid growth, especially during the pandemic when demand for content soared. By increasing the supply of shows, iHeart could sell more ads, creating a win-win situation for both parties. With strategic sponsorships from companies like FanDuel, DraftKings, and Hard Rock Bet, Cowherd laid a solid foundation that further supports The Volume’s expansion.
So what’s next for Colin Cowherd and his podcast empire? He aims to create a platform where original creators can thrive without compromising their identity. Unlike some networks that promote a “cult of personality,” The Volume seeks to empower diverse voices across genres. With Cowherd at the helm, it’s clear that this media mogul is just getting started, proving that in the world of podcasts, he’s not just a voice in the crowd. He’s orchestrating a symphony of success!
