Astrology persists despite lacking scientific validity because it fulfills deep psychological and cultural needs. Humans naturally seek patterns and meaning, and astrology provides a framework for interpreting life’s uncertainties. During times of stress or insecurity, it offers comfort by creating narratives that help individuals navigate challenges and construct identity.

Astrology acts as a coping mechanism, reducing existential anxiety by presenting life as part of a larger cosmic order. Studies show even fabricated horoscopes can influence self-perception, demonstrating its placebo-like effect. People often turn to astrological guidance when feeling powerless, using it to regain a sense of control.

With origins dating to ancient Babylonia and Greece, astrology has evolved alongside human civilization. It permeated medicine, politics, and philosophy for centuries, with figures like Kepler blending it with early astronomy. This historical legacy lends it enduring cultural legitimacy, even as modern science dismisses its claims.

Contemporary astrology thrives by rebranding as self-care or spirituality rather than prediction. Social media has democratized access, allowing personalized interpretations that resonate with younger generations seeking community and introspection. Critics argue it promotes irrationality, yet its symbolic language continues to fill gaps left by secularism and fragmented modern life.

In essence, astrology endures not through empirical proof but by addressing timeless human desires for meaning, connection, and reassurance in an unpredictable world.