In Everett, Washington, the CEO of Electric Mirror, Jim Michel, is feeling hopeful about the future of American manufacturing. He recently penned an op-ed for The Washington Times explaining how tariffs put in place by the Trump administration are a lifeline for his company and many others like it. Michel believes that these tariffs are not just necessary evils; they are crucial tools in leveling the playing field against international competitors, especially China.
Electric Mirror, which has been manufacturing since 1997, specializes in innovative mirrors that often light up and even have technology allowing them to function like a television. That’s right—no longer does a bathroom mirror just reflect, it can also entertain! But what sets Electric Mirror apart is that their products are proudly made in the USA. Many consumers don’t realize just how much of the mirror market is dominated by imports from China. This has made it tougher for American businesses to compete, leaving many of them scrambling to keep jobs and factories on U.S. soil.
Michel highlights the struggles that mid-sized manufacturing firms have faced in the last decade. With the loss of half of their domestic manufacturing jobs to overseas competitors, many companies have been on the verge of collapse. The constant threat of patent infringement and the dumping of cheap goods made in China only exacerbate the competitiveness issue. In his view, the tariffs are essential in restoring fairness to the marketplace and supporting local manufacturing.
Despite some trepidation about tariffs, Michel shares that his company has seen a recent positive uptick in demand for their American-made products. Consumers are eager to support local businesses; they want to know their purchases are contributing to the American economy. Yet, many often find themselves disappointed when a product arrives labeled “Made in China.” This has sparked discussions about creating better labeling systems that signal when a product is made in America, further answering the call from consumers to support their local economy.
Looking ahead, Michel believes that if the tariffs continue to work in favor of U.S. manufacturing, we will witness a resurgence in the industry. He envisions a time when American factories are bustling again, and good old-fashioned blue-collar jobs are back in vogue. It’s a critical moment, and while the road ahead won’t be easy, every step taken is a step toward restoring pride and employment in American manufacturing. So, as Michel puts it, let’s not rush to judgment; instead, let’s see how these policies unfold and hopefully shape a brighter future for American-made products.
