CBS’s ‘Toprah’ Fails to Connect as Viewers Tune Out Real News

Megyn Kelly didn’t mince words this week when she tore into Tony Dokoupil’s awkward launch as the new face of the CBS Evening News, dubbing him “Toprah” for what she called a relentless attempt to therapize viewers rather than inform them. Her condemnation wasn’t just about style — it was about substance, and about an anchor who seemed more intent on mollycoddling the audience than reporting facts.

The numbers are already vindicating her scorn: Dokoupil’s first week averaged roughly 4.17 million viewers, a steep 23 percent drop from the same week last year when the show drew about 5.4 million. If CBS executives thought a softer, sentimental approach would stem the bleeding, the early Nielsen data say otherwise — Americans want news that informs and protects, not therapy sessions dressed up as journalism.

Kelly didn’t shy away from pointing fingers at the decision-makers who put Dokoupil in front of the country, suggesting the hire reflects a fashionable elite mindset rather than what viewers actually want. Her critique — that this was the product of insiders who value earnest feelings over rugged journalism — hits a nerve conservatives have felt for years: the media’s preference for performance art instead of toughness and accountability.

When a nightly anchor starts sniffing and consoling on camera, it’s not relatable — it’s patronizing. Kelly’s blunt demand, “just fucking deliver the news,” captures a truth the mainstream refuses to admit: the country is searching for anchors who report facts, ask tough questions, and stand up for ordinary Americans, not hosts who perform vulnerability like it’s a brand strategy.

This isn’t just about one awkward anchor moment; it’s emblematic of the broader decay at legacy news outlets that have traded courage for coddling. CBS’s continued decline in influence and audience share is a direct consequence of executives prioritizing woke optics and therapy-style programming over grit and real reporting.

Conservatives should take this moment as a call to double down on supporting honest journalism — the kind that holds power to account and doesn’t treat the audience like a focus group to be soothed. Turn off the performances, demand anchors who act like defenders of the truth, and reward outlets that still believe that the evening news exists to inform, not to pacify.

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Keith Jacobs

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