It seems like the Democrats are at it again, this time taking aim at one of America’s most cherished pastimes—beer drinking. In an apparent bid to win back young male voters aged 18 to 44, whose support they have been hemorrhaging, they’ve cooked up an ad campaign. The ad rather boldly claims that Republicans are responsible for soaring beer prices. Now, isn’t that something to chew over while sipping your brew?

The claim is that beer prices have gone up by 9%. A closer look, however, reveals some fine print—it turns out those price increases have been tallied since 2022. If one recalls correctly, inflation reached a peak of 9.1% in June 2022, largely fueled by hefty spending bills enthusiastically pursued by Democratic Congress and signed by President Biden himself. Yet here they are, trying to pin the blame on Republicans, suggesting, rather ludicrously, that it’s those dastardly GOP folks who are ruining everyone’s Labor Day.

And as if this wasn’t amusing enough, the entire production seems to suffer from a testosterone overdose, attempting to appear more masculine. The attempts seem to fall comically flat—a sweaty gym, talk of air filter cleanliness, an awkward beer offer, all wrapped up in an appeal to what they think middle Americans want. At this point, you couldn’t blame anyone for thinking maybe they should just fire their consultants and try a new approach. Maybe next time have someone who’s actually held a job that involves both sweat and quick decision-making in the loop.

Speaking of weak strategy, it seems Obama’s lurking in the wings, quietly bolstering rising Democratic stars to prepare for the next big blue move. He’s been hosting private calls, high-fiving those who can hold a room or a news cycle with genuine authenticity. Funny, you’d think that authenticity would be shouted from the rooftops, but it’s all discreet. Well, what can you expect from someone who mastered the art of social media whispers?

With Obama chiming in on redistricting fights and branding them as existential threats to democracy, it’s clear he’s still in the game. It’s pretty handy for them, considering the Democrats don’t exactly have the strongest lineup in D.C. at the moment. Republican strongholds are blossoming everywhere, and amid their grasp to stay relevant, the Dems indeed seem to be leaning heavily on the nostalgia of hope and change, while not-so-subtly patting the head of the socialist wing.

So here we are, being entertained by yet another political farce. The Democrats find themselves in a pickle: trying to charm a demographic that’s slipped through their fingers and redefining beer pricing as a battleground for political points. Meanwhile, Obama reemerges as their cheerleader-in-chief. For the rest of us, we’ll just chuckle, crack open a cold one, and enjoy another day in the land of political tomfoolery.