Founder Dishes on Selling More Super Bowl Party Tickets Than Seats

**Tixer: A Game-Changer in Ticketing for Fans and Events**

In a world where purchasing tickets for events often feels like navigating a minefield, Tixer has emerged as a breath of fresh air. Founded about a decade ago, Tixer was created with a singular mission: to modernize the ticketing experience for fans everywhere. Gone are the days of endless fees and a complicated buying process that leaves fans feeling frustrated. Instead, Tixer seeks to streamline ticketing, making it not only easier but also more enjoyable for everyone involved.

What sets Tixer apart from the big players like StubHub and SeatGeek? At its core, Tixer prioritizes the fan experience. The company is run by individuals who understand what fans want and need, resulting in a design-centric approach that caters to the brands it serves. Tixer aims to create a seamless ticket-buying process by equipping sports teams, festival organizers, and artists with an efficient platform that thrives on simplicity and transparency. With capabilities that allow fans to buy, sell, and exchange tickets in one unified place, Tixer is changing the game, putting the focus back on the fans themselves.

Tixer’s client list reads like a “who’s who” of the entertainment world, spanning from major sports teams to massive music festivals. Notably, they’ve partnered with the San Jose Earthquakes, the Acura Grand Prix of Long Beach, and even iconic events like BlizzCon and Riot Fest. Whether it’s a high-energy festival or a professional sports game, Tixer prides itself on working with top-tier brands and providing them with tailored solutions that meet their unique needs. As the demand for efficient ticketing grows, it seems Tixer is on an upward trajectory, especially with their laser focus on the sports market.

Speaking of sports, Tixer is ramping up efforts to dive deeper into the world of athletics. The CEO pointed out that sports are currently their number one focus given that they represent the apex of event-based entertainment. By tapping into leagues and teams across the globe, Tixer aims to expand its reach and influence in the sports ticketing realm. With a revenue model that remains straightforward—relying on reasonable fees while delivering value—it’s clear Tixer has a golden opportunity to make waves in an industry long dominated by legacy companies.

One of the more intriguing points raised was the surprising rise in popularity of Super Bowl parties this year. Tixer has reportedly sold more tickets to these parties than to the big game itself. With cities like San Francisco leading the charge in creating vibrant nightlife experiences around events, large warehouse parties with capacities of up to 20,000 have become increasingly popular, drawing both locals and fans from out of town. While the Super Bowl does indeed attract tens of thousands of attendees, Tixer’s innovative ticketing approach allows them to tap into the excitement of the entire week, making football’s biggest event not just about the game, but also about the surrounding festivities.

Looking into the future, Tixer envisions a ticketing landscape that is not just functional but also enjoyable for users. The goal? To create a fan-centric experience that feels fair and fun for everyone. However, transitioning from a legacy industry comes with its challenges. Tixer faces the obstacle of instilling a new mindset in its clients who are accustomed to traditional methods. Yet, the tide appears to be turning, as more and more people recognize the benefits of modernized ticketing solutions.

In conclusion, Tixer’s ambitions to redefine the ticketing experience are nothing short of commendable. With a focus on fan engagement and simplicity, the company is positioned to disrupt a stale market that severely needed innovation. Whether it’s the Super Bowl or a kaleidoscope of other events, Tixer is ready to elevate the ticket-buying experience, proving that the future of ticketing can indeed be fun and fair for all.

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Keith Jacobs

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