**Jennifer Garner’s Once Upon a Farm Takes the New York Stock Exchange by Storm**
In a delightful twist of fate, Wall Street has welcomed Jennifer Garner’s organic children’s food brand, Once Upon a Farm, with open arms. The company made its grand debut on the New York Stock Exchange on February 6th, launching its shares at an enticing price of $18 each, leading to an impressive valuation of $724 million. It seems that investors are ready to feast on this healthy and wholesome venture straight out of Berkeley, California, as the stock rose by 17% shortly after trading commenced.
The excitement didn’t end there, as the stock quickly climbed to $25 in just a few days, though it has settled down to hover around $21 as of last Thursday. Garner, who joined the company as chief brand officer in 2017 and now holds roughly 7% of the business, expressed her enthusiasm about the IPO, highlighting how it marks the beginning of a legacy for improving childhood nutrition. With a stake valued at around $64 million, Garner isn’t just a pretty face—she’s a key player driving the company forward.
Accompanying her on this adventurous journey is John Forer, the company’s seasoned CEO, who also co-founded Once Upon a Farm with original partners Cassandra Curtis and Ari Raz. The experience from their previous stints in the organic food industry has helped shape a strong foundation for the brand. Forer, owning about 6% of the company—which is worth around $57 million—has indicated that retailers carrying Once Upon a Farm products can expect significant sales growth, further adding to the brand’s allure.
What’s more, the numbers speak volumes. Once Upon a Farm reported an astonishing $225 million in annual revenue by the end of September 2025, marking a 40% increase from the previous year. This remarkable growth translates to a compound annual growth rate of over 60% since 2018! With their organic baby food and snacks available at over 25,000 stores nationwide—think Target, Whole Foods, Kroger, and Walmart—it’s no wonder consumers are taking notice of this rising star in the children’s food market.
However, the road to this successful IPO hasn’t been without its bumps. Despite the strong sales figures, the company is still in the red, posting a $52 million loss last year. This increase in losses, growing from $19 million in 2022, has been largely attributed to the costs associated with expanding their presence in grocery stores. They’ve had to pay hefty slotting fees just to secure shelf space. Nonetheless, Garner’s vision of solving parenting challenges came into play when she joined the company, and her presence has certainly turbocharged its growth.
In a market that has seen few entries since the pandemic, the listing of Once Upon a Farm is being hailed as a pivotal moment for the health and wellness sector. Investors are behind the brand, believing in its potential as it taps into a robust $50 billion kids’ food market while currently focusing on segments worth $11 billion. As consumers seek healthier options for their little ones, and with a beloved celebrity at the helm, Once Upon a Farm looks poised for even greater heights in the future.
In conclusion, Jennifer Garner’s Once Upon a Farm is not just a name in organic baby food. It’s a movement that aims to change how families approach nutrition for their children, all while giving investors something to chew on. As the brand continues to grow, it promises to deliver more than just healthy snacks—it represents a vision for a better, healthier future for kids everywhere.
