**Russell Wilson Scores Big with Kids’ Sportswear Business**
In the world of sports, there’s always a story about the underdog. NFL star Russell Wilson knows a thing or two about defying expectations—whether it’s overcoming doubts about his height during the 2012 draft or now, carving out a niche in the competitive sportswear market. This shining star has not only led the Seattle Seahawks to their first Super Bowl win but is also making waves in the world of fashion with his kids’ athletic apparel brand, ThreeBrand. The company burst onto the scene, racking up over $100 million in sales as of 2024, and already boasts an impressive $70 million in the first half of 2025. Not too shabby for a former third-round draft pick!
As Wilson enters his 14th season and plays in the Big Apple for the New York Giants, he’s not just focused on the field. Even with some trade speculation floating around, Wilson’s entrepreneurial spirit remains strong. It’s clear he has not let being benched affect his game plan, instead channeling his competitive energy into growing his business. Unlike many entrepreneurs who might get tangled in fear when entering a tough industry dominated by giants, Wilson thrives on the challenge.
The foundation of ThreeBrand sits firmly on the principle of inspiring young athletes. It all started with a heartwarming moment as Wilson anticipated the arrival of his son, Future. Watching the little guy scurry around with a football ignited an idea for Wilson—a clothing line for kids that combines sports, music, and style. He even drew the logo himself, creating a lightning bolt that symbolizes momentum, like the kind he hopes every young athlete will feel when they wear his gear. And thus, ThreeBrand was born, aiming to empower young ones and cater to their fashion needs while promoting an active lifestyle.
The apparel line kicked off with a solid 40-piece collection in June 2021 and has since expanded to boast over 100 items. Sizes range from toddlers to those who are inching closer to being teenagers—ensuring that kids of all ages can join in on the fun and look good doing it. With prices starting as low as $20 for t-shirts and running up to $65 for stylish hoodies, Wilson’s brand emphasizes accessibility. The team at ThreeBrand has forged partnerships with giants like Hadad Brands and even crafted collaborations with Nike to ensure that their products not only look great but also perform under pressure.
Not stopping at just clothing, Wilson’s vision includes a range of accessories like backpacks, duffel bags, and hats. Embracing modern shopping trends, ThreeBrand leans heavily into online sales, making sure its items are easily available on its own website and through major retailers like Macy’s and J.C. Penney. As his vision for inspiring the next generation of athletes comes together, it’s hard not to cheer on Wilson as he takes another victory lap—this time in the business world. After all, when it comes to Russell Wilson, whether on the field or in the boardroom, he’s always a force to be reckoned with.
