Sanders and Mamdani’s Protests Miss the Root of Job Losses in Automation

New York City’s mayor-elect Zohran Mamdani and Senator Bernie Sanders made a splashy appearance on a Brooklyn Starbucks picket line this week, standing with striking baristas and railing against corporate greed while cameras rolled. Their theatrical solidarity plays well to the left’s base, but anyone paying attention knows symbolism won’t keep a family fed when jobs disappear.

Shortly after the footage hit the feeds, conservative commentator Dave Rubin shared a private-message clip that made the whole scene look worse — Mamdani and Sanders cheerleading a strike while appearing oblivious to the very real wave of automation sweeping the coffee industry. The viral DM paints a picture of elites comfortable with protest theater but shockingly disconnected from the technology that will determine millions of workers’ futures.

Let’s be blunt: Starbucks itself has poured resources into AI systems designed to optimize staffing, inventory, and customer recommendations — tools that companies use to cut costs and squeeze margins. While politicians deliver rousing speeches about respect and decency, corporations are deploying software and algorithms that reduce the need for predictable, low-skill labor.

Meanwhile, the robot barista industry isn’t a sci-fi rumor — it’s a marketplace. Startups and established vendors demonstrated sophisticated robotic cafes and automated coffee kiosks at trade shows and in pilot rollouts, offering faster, cheaper drinks with a fraction of the human payroll. Progressives who fetishize union banners need to explain how they’d protect workers from competition when the market and technology are already moving in a different direction.

Americans who actually care about workers should stop cheering performative strikes and start demanding policies that expand opportunity: vocational training, school-to-work pipelines, tax incentives for small businesses that hire and train, and common-sense immigration and trade policies that raise wages instead of shielding inefficient practices. Political virtue signaling won’t replace a paycheck, nor will it slow the march of innovation.

If Mamdani and Sanders want to be taken seriously, they should visit the places where real Americans work, talk to owners and employees about how to compete, and stop treating every corporate decision as a villainous plot. Patriotism means defending the dignity of work by making it sustainable and future-proof — not dressing up resentment as governance.

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Keith Jacobs

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