Sherrese Clarke Reveals How to Navigate the $200B Music Industry

**The Bright Future of the Music Business: A Harmonious Blend of Diversity and Technology**

The music industry is tuning up for an exciting new era, with projections from Goldman Sachs estimating a spectacular rise in global music revenue to $200 billion by 2035. This figure is a significant jump from $100 billion and includes a promising increase in publishing revenue that is expected to soar from $19 billion in 2024 to a whopping $30 billion. This sounds like music to the ears of investors and artists alike!

What is causing this crescendo of optimism in the music business? Today, the landscape is transforming. Once dominated by radio and major labels, the industry is now embracing a democratised model that allows voices from various backgrounds to rise and shine. With technology serving as a bridge, the barriers that once divided different genres and cultures are quickly disappearing. In this exciting new world, anyone can create and share music that resonates with their experiences—no matter if they hail from a Caribbean household or a quiet suburb.

Diversity is the name of the game now, and it’s never been more invigorating. The current music ecosystem supports a flourishing variety of genres, from country and alternative rock to hip-hop and world music. Gone are the days of cookie-cutter pop stars who all looked and sounded the same! This energizing mix is creating a colossal revenue opportunity for artists, record labels, and everyone involved. When creativity is allowed to flourish unfettered by rigid expectations, amazing things begin to happen.

Thanks to advances in technology, collaborations across the globe are becoming simpler and more frequent. Musicians from Asia can now team up with artists from Latin America, creating beautiful and unique sounds that have never been heard before. The blending of these different influences leads to magical musical moments that captivate audiences. As each artist brings their unique flavor to the table, they tap into a rich well of creativity that offers something fresh and exciting.

Overall, the future of the music business looks bright, filled with promise and opportunity. For both established stars and emerging talent, the stage is set for a spectacular show. There is plenty of room for all kinds of music to thrive, allowing listeners to explore and appreciate the varied sounds of a global community. With the walls coming down and creativity taking center stage, it is clear that the next great musical revolution is on the horizon—one that will be defined by inclusivity, innovation, and a celebration of diverse influences. The symphony of tomorrow is not just a solo act; it’s a grand collaboration, and everyone is invited to join in!

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Keith Jacobs

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