Hotel rooms are getting smaller, but that doesn’t mean travelers are losing out on comfort or satisfaction. As the lodging landscape changes with the rise of platforms like Airbnb, hotels are adapting to stay competitive and appealing to guests. This shift is particularly evident in select service hotels that focus on streamlined amenities and novel designs. These trends not only cater to modern traveler preferences but also contribute to strengthened profitability for hotel operators.
Take, for instance, Marriott’s Moxy brand, which demonstrates that sometimes less really can be more. Moxy rooms are about half the size of the average hotel room, yet they can rake in 20% more revenue than larger, more traditional accommodations. How do hotels manage to keep guests happy in such smaller spaces? The answer lies in smart design choices that maximize every square foot of valuable real estate, while also trimming back costs.
In many redesigned hotel rooms, you will find that traditional wardrobes have disappeared, making way for creative hanging systems along the walls. This not only saves precious floor space but also decreases cleaning time. Irons and ironing boards are often swapped out for shared laundry facilities in the lobby, allowing guests to freshen up their clothes without cluttering their small rooms. Even desks have shrunk down; instead of large, bulky furniture, many hotels are opting for fold-out desks and collapsible chairs that can be tucked away when not in use.
Gone are the mini bars too, once seen as a sign of luxe hotel living. Instead, they have been replaced by grab-and-go stands, conveniently located by the exits. This makes it easier to stock and restock items, while also encouraging guests to venture downstairs. A good bar or grab-and-go area can generate significant revenue—some locations reportedly make up to $3,000 per month just from snack sales. This not only helps to offset costs but also creates a bustling environment that invites guests to linger and socialize.
However, hotels are careful not to sacrifice quality for size. Bathrooms remain a key focus area for guest satisfaction. By strategically designing them, sometimes with features such as barn doors or moving sinks out of the enclosed space, hotels can offer a more spacious feel without compromising functionality. The aim is to create an experience that feels comfortable and well-planned. With changing consumer expectations—travelers increasingly rely on social media savvy and online ratings rather than star ratings—it’s crucial for hotels to stand out with unique designs and positive guest experiences.
Ultimately, while innovative room designs can help maximize profits and guest satisfaction, the role of guest management is equally vital. Once the appealing designs attract guests, it’s up to the management and staff to deliver the exceptional service promised. The careful balance of a vibrant public space, attentive staff, and smart room designs is what keeps guests returning, even if their hotel room may be a little cozier than they’re used to!
